Friday, September 16, 2011

Doritos Packaging Concept

This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it.
The shape and the texture of the Doritos chips are used as the base of this packaging concept.

What's good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see how this system works with the scaled-down prototype.
Currently I'm developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create artworks of his own.
The artworks can be submitted inside this facebook group: download the Doritos Template Pack ( which contains two different layered psd templates (see previews below) ready for you to apply the artwork.
I would really love to see what you will come up with!

The Croatian Design Society organized a workshop for children aged 7-14 years where they were given the task to create artworks for this packaging. It is a great honor to be part of this and see the way these young designers think. I would like to thank to Izvorka Juric for organizing this.
Here are some photos from the workshop:


i like the workshop thing, cuz it's easy and creative way to advertise the product naturally to children who are one of the big comsumers in the food market.

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